Online Reviews Drive Roofing Consumer Behavior

The average roofing consumer is like a potential customer for nearly any product or service.

When searching for a local Venice roofing contractor to install or repair their roof, making the right choice can seem a bit overwhelming. How does one find the right professional for the job, and have the confidence that they have made the right choice? Online reviews are one source of valuable information that consumers of all types rely on in today’s connected world.

Choosing the Right Roofing Contractor

Of course, there are many ways to vet a roofing company to make sure they can be trusted. As we have discussed previously on this blog, you always want to make sure that the company is licensed by the state of Florida, and that they carry the proper liability insurance.  Insurance policies need to cover both any damage that may occur on your property, and any injury the workers may incur. (Check Florida license status here).

Online Reviews for the Roofing Consumer

Once you have identified local companies with the proper licensure, you will want to interview them in person in order to hear their thoughts on your options, as well as to get an estimate. But in order to whittle the list down a bit before the in-person consultations, you can check their website for photos, previous jobs, and reviews.

Here are the facts.

• 86% of consumers read online reviews before deciding on a company to hire or a product to purchase.
• For the 18-34 year old demographic , that percentage is even higher. 95% of them rely on reading online reviews.
• Consumers have proven that they will pay more for a product or service – up to 31% on average – if they are convinced that the company, based on reviews, will offer them a superior experience.

The Impact of Negative Reviews: To be sure, a negative review can affect your business reputation. However, consumers have grown wise to the fact that if a company has overwhelmingly positive reviews with one or two negative ones, those reviews typically represent an outlier situation  – not the norm.

Where to Find Reviews

There are multiple places where a roofing consumer can read reviews.  There are independent review sites such as HomeAdvisor which aggregate consumer reviews for a wide range of products and services which are home maintenance related. (Read Kingdom Roofing‘s HomeAdvisor reviews.) You can also go to contractor’s website to read what recent past clients had to say.

Although some think that website reviews are not to be trusted (who would post a bad review on their own website, after all?) the fact is, this may be one of your best sources of information. A reputable roofing contractor will furnish, upon request, customers who you can contact directly to speak with them directly regarding their experience. These are local people, neighbors and residents – and in many cases, you can even drive by to take a look at the work.

But because most fully accredited roofing companies can install a quality roof, it is the intangibles which make the difference. How responsive was the company to your questions? Did they provide you with options to fit your budget? Was the installation team courteous when on your property? Did the job go as expected? These are the important questions that local online reviews can answer for roofing consumers looking to make a great choice.

We will leave you with a few of our favorite reviews. Kingdom Roofing of Venice appreciates our customers and pride ourselves on a job well done. We strive for your complete satisfaction, and look forward to earning your business.

From John L. of Venice (posted on HomeAdvisor.com) “The work crew was the best ever. They were so hard working and cleaned the property every day. They did not play music and did not smoke. They were friendly and courteous. The company kept in touch throughout and helped us with our insurance claim. I highly recommend them. All around great experience.”

From Helene A. in Northport (posted on Kingdomroofinginc.com) “I had Kingdom Roofing do my job because Mark explained everything to me in detail and made great suggestions. They were quick to take care of any issue, and my roof really looks good.”

From Zavida S. (posted on HomeAdvisor.com) “Everybody on staff and the crew are very good people to work with. Friendly, easy to talk to, answer all questions and are patient. Any time I called, they always responded quickly. They even worked with my insurance too! Made a tough situation as easy as possible.”